SPECIAL*DARK

Apr 17

The monetization of fandom: How media franchises pay to have a fan following built from scratch. -

Online fandoms are now the popular media equivalent of the tech world’s early adopters. If you can get people to start blogging and tweeting about your TV show or movie, half the work is already done.

The good news is, your social media campaign doesn’t even need to be all that subtle. If you say that you’ll release the new Divergent trailer after a thousand retweets, a thousand fans will retweet you, cheerfully aware that they’re own Twitter feeds are being used for advertising purposes. Even fast food joints are trying to build their own fandoms, with Denny’s currently in the lead thanks to their inexplicably cool Tumblr presence.

Inevitably, there’s now a lucrative market for social media consultants who can engineer online fandoms from scratch, with the fans as willing participants in the deal. It’s an “if you build it, they will come,” kind of situation. Fans want to show support for their favorite TV show or movie, even if they’re completely aware that it’s a cynical marketing ploy. In the era of Facebook communication, you are what you Like.

In a recent episode of PBS documentary series Frontline, Douglas Rushkoff took a look at various social media fandoms from the ground up. With YouTube star Tyler Oakley at the most organic end of the popularity scale and the Hunger Games movies as the most professionally cultivated example, all of those fandoms had one thing in common: a desire to feel closer to your idols, even if the most tangible sign of that relationship is a retweet.

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(Source: hellotailor, via laughterkey)

Apr 16

Taghap family fried rice version 4.0: day old Calrose, mirepoix, canned corn, soft omelet, fried chicken, scallion and hot dog octopuses.

Taghap family fried rice version 4.0: day old Calrose, mirepoix, canned corn, soft omelet, fried chicken, scallion and hot dog octopuses.

[video]

“Fried mortadella, ricotta salata & a Tabasco gribiche on white bread. #flavornote” — via http://ift.tt/Mh9Dal

“Charred hot dog, a slick of romesco, shaved cabbage. Served with Basque piparras on side. #flavornote” — via http://ift.tt/Mh9Dal

Apr 15

Ballard stare down.

Ballard stare down.

Apr 14

Red beans braised in chicken stock, bacons ends and Bonache Socorro. Yesterday’s grilled chicken, a forgotten avocado from @li_ana’s purse & rice, rice, rice. #MundayDinnersAMIRITE

Red beans braised in chicken stock, bacons ends and Bonache Socorro. Yesterday’s grilled chicken, a forgotten avocado from @li_ana’s purse & rice, rice, rice. #MundayDinnersAMIRITE

Step one, sing happy birthday. Step two, blow out candle. Step thr- SIT ON CAKE. #RoleModel

Step one, sing happy birthday. Step two, blow out candle. Step thr- SIT ON CAKE. #RoleModel

Apr 13

Crispy Meyer lemon chicken under a brick. Soft polenta & smoked jack cheese and grilled zucchini with Parmesan & lavender.

Crispy Meyer lemon chicken under a brick. Soft polenta & smoked jack cheese and grilled zucchini with Parmesan & lavender.

Shaved fennel, sardines in olive oil, walnuts, Meyer lemon & Calabrian chili. Focaccia from friends at Home Remedy :)

Shaved fennel, sardines in olive oil, walnuts, Meyer lemon & Calabrian chili. Focaccia from friends at Home Remedy :)

Apr 10

http://www.youtube.com/attribution_link?a=330Kkc_8iJM&u=/watch?v=QgzGRPTfjQE&feature=share -

BREAST BONE. Bad ass.

Present left on my desk :) Some people kinda get me around here :P #HashtagMetaDish

Present left on my desk :) Some people kinda get me around here :P #HashtagMetaDish

Apr 08

Late night pantry raid ramen - chix, chix stock, canned corn, ripped scallion and I think a few dumplings - but I can’t find them LOL. It’s what nightmares are made of. #OldMan

Late night pantry raid ramen - chix, chix stock, canned corn, ripped scallion and I think a few dumplings - but I can’t find them LOL. It’s what nightmares are made of. #OldMan

Apr 07

Mini-slide trombone, a cornet & striped socks. #BandPractice

Mini-slide trombone, a cornet & striped socks. #BandPractice

Apr 06

Shrimp and pork dumplings, chicken stock, ginger, soy, cabbage, cilantro & white pepper.

Shrimp and pork dumplings, chicken stock, ginger, soy, cabbage, cilantro & white pepper.